SOFT SAVING: GEN Z’S SHIFT TOWARD PRESENT HAPPINESS

Soft Saving: Gen Z’s Shift Toward Present Happiness

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor decades, economic success adhered to an acquainted pattern: gain continuously, conserve aggressively, buy a home, and prepare for retirement. However Gen Z is coming close to money with a fresh point of view. Rather than concentrating entirely on lasting accumulation, this generation is prio

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